Privacy Policy

Sketching Soulmate ("Sketching Soulmate", "we", "us", or "our") is the company that operates the websitewww.sketchingsoulmate.com (the "Site") and is the entity collecting your personal information through this Site. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices you have. By using the Site, you agree to the practices described below.

For privacy questions or to exercise your rights, contact us at[email protected].

1. Information We Collect

We collect information you voluntarily provide when you fill in our soulmate-sketch form:

• First name and last name
• Email address
• Date of birth
• Zodiac sign
• Relationship status
• Gender preference

We also automatically collect technical information when you visit the Site, including:

• IP address and approximate location
• Browser type and version, operating system, device type
• Pages viewed, referring/exit URLs, time spent
• Cookie identifiers and similar tracking-technology identifiers

2. Purposes for Which We Use Your Information

• To create and deliver your personalized soulmate sketch and reading
• To send your sketch and related communications by email
• To process payments through our third-party payment processor
• To operate, maintain, secure, and improve the Site
• To measure and analyze usage of the Site
• To deliver, measure, and optimize advertising, including remarketing and personalized advertising
• To detect fraud and protect our service and users
• To comply with legal obligations

3. Cookies and Online Tracking Technologies

We and our third-party partners use cookies, web beacons, pixels, software development kits, and similar technologies to recognize your device, understand how you interact with the Site, deliver advertising, and measure ad performance. The technologies we use include:

• Microsoft Advertising / Universal Event Tracking (UET): we instrument the Site with the Microsoft UET tag so Microsoft can identify visits to our Site, build remarketing audiences for our paid Microsoft Search campaigns, and measure the effectiveness of our advertising. Individual end-user tracking and data sharing with Microsoft for advertising and marketing purposes takes place on our web properties.
• Meta (Facebook) Pixel and Conversions API: we use Meta tracking technologies to measure conversions, build custom audiences, and deliver personalized ads on Meta platforms (Facebook, Instagram).
• Microsoft Clarity: we use Microsoft Clarity to capture aggregated session metrics (clicks, scrolls, interactions) to help us understand how the Site is used and to improve it.

Tracking technologies are set to denied by default and are only enabled after you grant consent. You can change or withdraw your consent at any time by clearing your cookies or contacting us.

4. Behavioral / Interest-Based Advertising and Opt-Out

We participate in Online Behavioral Advertising (OBA), including remarketing through Microsoft Advertising and Meta. Personal data collected via tracking technologies is shared with these third parties for advertising and marketing purposes. You have the right to opt out of interest-based advertising at any time using the resources below:

• Microsoft: see "How to access and control your personal data" in theMicrosoft Privacy Statement.
• NAI (Network Advertising Initiative):NAI Consumer Opt-Out Page
• DAA (Digital Advertising Alliance):DAA Opt-Out Page (US),DAAC (Canada),Your Online Choices (Europe).
• Meta: manage ad preferences in yourFacebook Ad Preferences.
• Most browsers allow you to refuse or delete cookies through their settings.

We do not use sensitive categories (including political affiliation, religion, sexual orientation, gender identity, sexually transmitted diseases, mental-health conditions such as anxiety or depression, terminal illness, or other diseases) to build remarketing lists, and we do not target advertising to individuals under the age of 18.

5. How We Share Your Information

We do not sell your personal information. We share data only with:

• Service providers who help us operate the Site (database hosting on Neon, application hosting on Vercel, email delivery, payment processing)
• Advertising and analytics partners (Microsoft Advertising, Meta, Microsoft Clarity) for measurement, remarketing, and personalized advertising, in line with your consent
• Authorities or third parties when required by law, to enforce our terms, or to protect our rights, safety, or property
• Successors in the event of a merger, acquisition, or sale of assets, subject to confidentiality protections

6. International Transfers and Storage

Your information is stored on secure cloud infrastructure (Neon and Vercel) located primarily in the United States. By using the Site you understand that your information may be transferred to and processed in countries other than your own, which may have different data-protection rules.

7. Data Security

We use industry-standard administrative, technical, and physical safeguards (including TLS/HTTPS, access controls, and encryption at rest where applicable) to protect your information. Sensitive data such as payment details is collected over secure (SSL/HTTPS) connections by our payment processor. No method of transmission over the Internet is 100% secure, however, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to provide our service, comply with our legal obligations, resolve disputes, and enforce our agreements. You may request deletion at any time by contacting us.

9. Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information or deletion of your data
• Withdraw consent for marketing or processing where consent is the legal basis
• Object to or restrict certain processing, including profiling for advertising
• Request data portability
• Lodge a complaint with your local data-protection authority

To exercise any of these rights, email us at[email protected]. We will respond within the time periods required by applicable law.

10. Children's Privacy

Our Site is intended only for adults 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under 18. We do not run advertising directed to children, and we do not include children in remarketing audiences.

In the United States, our practices align with theChildren's Online Privacy Protection Act (COPPA) and CARU advertising guidelines. If you believe a child under 18 has provided information to us, contact us and we will delete the information.

11. United States State-Specific Disclosures

California (CalOPPA / CCPA / CPRA): California residents may request access to, correction of, or deletion of their personal information, and may opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. We do not knowingly collect personal information from California residents under 18, and we do not show advertisements that prompt for personally identifiable information to minors. California residents can submit requests via[email protected].

Delaware (DOPPA): Delaware residents are entitled to the protections set out in the Delaware Online Privacy and Protection Act, including those related to minors.

Binding Arbitration / Class Action Waiver: if your principal place of business is in the United States, you acknowledge that disputes related to participation in Microsoft Advertising are governed by the Microsoft Advertising Class Action Waiver and Binding Arbitration Agreement, in addition to our ownTerms of Service.

12. Compliance with Trade Laws

We comply with all applicable U.S. and other countries' export, import, and sanctions laws and regulations, including, where applicable, the U.S. Export Administration Regulations, the International Traffic in Arms Regulations, and sanctions regulations administered by the U.S. Office of Foreign Assets Control (OFAC). You agree not to use the Site or our services in a manner that would cause us to violate these trade laws. For additional information, seewww.microsoft.com/exporting.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version is indicated by the "Last updated" date at the top of this page. Material changes will be highlighted on this page or communicated via email when appropriate.

14. Contact Us

For any question, complaint, or request regarding this Privacy Policy or your personal information, please contact:

Sketching Soulmate
[email protected]